November 15th, 2021 - 11:11 AM - 8 months ago
If you have been following the latest trends in marketing, you would know that reviews are golden. As a start-up or existing brand, you always have to be on your toes to ensure the satisfaction of your customers.
A bad review may cost you more than you imagine; thus, you must use all marketing channels to ensure that your brand maintains a good online presence.
All of this has resulted in what we now call influencer marketing. Customers get live or written reviews from well-known individuals they trust about your products or services.
People are more likely to buy from you if someone they admire speaks positively about your product. This ultimately drives sales and conversion.
This trick is very simple, and in this post, we will be discussing how you can take advantage of influencer marketing to boost conversion.
HOW TO INCREASE CONVERSION WITH INFLUENCER MARKETING
Generating more sales has become a whole lot easier with the help of influencer marketing. They get to experience your product or service first hand and relate it in the best way to potential customers.
A successful influencer marketing campaign is achievable with the right tips. That's why we thought to help you out. Here are some things we think you should take note of.
Select the Right Influencer
It would be best to find an influencer who can effectively and effortlessly convey your message to potential customers. This is not a tale about finding a celebrity.
It would be best if you had someone who could get the job done because, trust me, you will be paying a good amount of money for this. The more reason you should be tactical with your selection.
Get an influencer whose area of expertise aligns with your brand values. Influencer marketing platforms like Fourstarzz Media can make it easier to source influencers for your marketing plan.
You can search for influencers based on their location, age, gender, and social media location. A big plus to the platform is getting a detailed report on an influencer's engagement rate and audience.
Were you looking for Twitter influencers? I know the right platform. Social Animal is an influencer platform that features all the top-ranking influencers on Twitter.
2. Educate Audience with Influencer Content
For one, your audience needs to understand your brand to buy from you. That is why you need to constantly educate and inform your target audience about your brand and how your product or service can solve their problem.
As good as this may sound, it may not be 100% effective in converting them to your clients. This may come as a result of it just being written facts about your brand. This is where the work of an influencer comes into play.
An influencer can give life to your marketing plan. They can easily engage the attention and interest of potential customers. Due to influencers' close rapport with their loyal fans, they can easily speak about a product during one of their live chats or podcasts.
This can quickly get the attention of potential customers. Why? Because you are subconsciously advertising your brand to them while they watch and listen to their favorite person.
Through various visual means, influencers carefully introduce a product or service to their audience. They also state why they feel their audience can benefit from your product or service.
This is not new as we have seen influencers like Mr Macaroni, Tacoma, and Jagaban of Instagram advertise for brands on platforms like Instagram and YouTube.
3. Contests and Giveaways
This is another excellent way to boost conversion. Sure, you should not give all your money out in the name of "Giveaways," but it can serve as a great motivation.
You can introduce incentives like vouchers and promo codes, these prompt people to buy from you because they are sure to get a discount. It can spark the interest of potential customers in your brand.
Unlike what you are thinking, it is very easy to incorporate these into a sponsored post. Influencers have found a way to introduce discount codes while interacting with their audience.
Better for you if the influencer uses your product while streaming live. They can direct their audience to buy using the discounted code they have implemented in the caption section.
All of these are great for online sales. The Jumia Black Friday sale is a great example. With many discounted products for the next one month, sales are sure to skyrocket for participating brands.
Everybody loves to save money one way or the other, and we grab any opportunity that presents itself.
For giveaways, influencers can instruct their audience to follow your brand on its social media handles and leave a comment for a price. This strategy will boost conversion and increase engagement.
If it is worth anything, it is a good way to groom your Instagram account.
4. Get Influencers to Review Your Products
Ever heard of how good a product is, and you can't seem to resist the urge to use it, especially if it proves to solve a problem you have? Well, you would not be the first.
Most of the time, people like to hear information about a product or service before investing their money into it. This gave birth to reviews.
For influencer marketing, you can get more responses from people when a review comes from a well-known personality. It would be a great idea to include influencers in your marketing plan to boost brand awareness and sales. They can help convince people to patronize you.
This is why so many companies sign deals with celebrities and online influencers to use their product and review it to a large audience. Remarkably, people can trust the review because they can see some influencers use these products.
Influencers have learned to keep it real, stating the good aspects and bad aspects of the said product or service. So people know that they are not just trying to sing the praises of the product.
5. Influencer Testimonials
Don't play it down when showcasing influencer collaboration on your social media handles or website. To make the best use of this strategy, ensure that you use these testimonials at every given chance.
Feature the testimonials on your homepage, social media handles, and even emails that you send out. Like I have said, people are more confident to buy from you when they come across a good and unbiased review of your product or service.
It is a great way to add social proof to your brand and build trust.
We know that you want your brand to get the best favorable attraction it can get as well as convert. This is why you need to utilize influencer marketing, as it can positively impact your ROI.
Get an influencer that can effectively present your brand to potential customers and watch these customers line up eager to patronize you!
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