Content Strategy
- Audience, positioning and content goals
- Content pillars and platform selection
- Research, ideation and planning
- Editorial calendars and repeatable formats
- Measuring useful performance
Create with strategy, not guesswork
Content Creation Training in Lagos
Learn how to plan, produce, publish and improve useful content for personal brands, businesses and social platforms.
The course promise
Build a repeatable content system and the practical ability to produce consistently.
- Format
- Onsite at Praxis Studios, Lagos
- Approach
- Practical instructor-led programme
- Credential
- Certificate of Completion
Training outcomes
What you will be able to do.
This is a practical learning experience, not a lecture-only class.
- Develop a focused content strategy
- Write stronger hooks, scripts and captions
- Shoot and edit professional smartphone content
- Create consistent visuals and reusable formats
- Package your skills for employment or clients
Inside the programme
Build a repeatable content system from strategy to publication.
Content creation is treated as a business communication discipline, not random posting. Learners define an audience, positioning, goals and content pillars before turning ideas into hooks, scripts, shot lists, photographs, videos, captions, thumbnails and calls to action.
Production sessions cover smartphones and cameras, simple lighting, clean sound, editing, design and repurposing. Publishing lessons connect discoverability, platform behaviour, analytics and iteration, while the commercial section explains portfolios, services, brand partnerships, products, communities and sustainable monetisation.
What the programme covers
- Audience research, positioning and content pillars
- Hooks, scripts, storytelling and calls to action
- Smartphone and camera production techniques
- Lighting, microphones and efficient solo-creator setups
- Editing, captions, thumbnails and reusable design systems
- YouTube search, social discovery and publishing plans
- Analytics, testing and content improvement
- Brand deals, service packages and creator monetisation
Full curriculum
Built to go deeper than the basics.
Each module combines explanation, demonstration, exercises and feedback appropriate to the subject.
Storytelling & Writing
- Hooks, structure and clear messaging
- Captions, scripts and calls to action
- Writing for short and long-form formats
- Voice, tone and brand consistency
- Turning expertise into content
Smartphone Video
- Camera settings and exposure
- Composition, movement and stabilization
- Lighting and recording clean sound
- Talking-head, product and lifestyle formats
- Efficient shot lists and production
Photography & Design
- Simple product and portrait photography
- Visual consistency and brand systems
- Canva layouts and reusable templates
- Thumbnails, carousels and campaign assets
- Preparing files for platforms
Editing & Publishing
- Mobile and desktop editing workflows
- Pacing, captions, music and graphics
- Vertical, square and widescreen formats
- Scheduling and publishing discipline
- Reviewing performance and iterating
Growth & Monetization
- Community and audience relationships
- Working with brands and clients
- Packaging content services
- Pricing, proposals and usage
- Building a portfolio and sustainable workflow
Practical work
You leave with proof.
Exercises lead toward finished work that demonstrates what you can do.
Practical assignments · Portfolio focused- 01Personal or business content strategy↗
- 02Seven-day content plan↗
- 03Short-form video series↗
- 04Finished content portfolio↗
How you learn
Demonstration, supervised practice and useful feedback.
Every major concept is connected to a practical task. Instructors demonstrate the workflow, explain why each decision matters and supervise learners as they apply it with relevant equipment or software.
Feedback focuses on both technical accuracy and communication: whether the work is clear, intentional and suitable for a real audience or client brief. The goal is repeatable professional judgment, not memorising a list of buttons.
Facilities, equipment and assessment
Classes take place in Lagos with access to the production tools appropriate to the programme. Learners may work with professional cameras, lenses, lighting, sound, stabilisation, editing systems or digital platforms according to the course.
Progress is assessed through exercises, participation and finished practical work. Students are encouraged to organise their files correctly, document their process, respond to feedback and complete portfolio-ready projects they can continue developing after the programme.
After the course
Graduates leave with a clearer production workflow, practical reference material and an understanding of how the skill operates in employment, freelance and business settings. Course completion is a foundation; continued practice, portfolio development and responsible professional conduct remain essential.
From foundation to professional workflow
Understand the reason behind every important decision.
The programme is sequenced so that foundational knowledge supports the more demanding work that follows. Learners first develop a shared vocabulary and a dependable setup process, then apply those principles to guided assignments with increasing creative and technical responsibility.
Real production rarely happens under perfect conditions. Practical sessions therefore address preparation, troubleshooting, time management, communication and quality control as well as the headline creative skill. Students learn how to identify a problem, protect the work already completed and make a sensible decision when time or resources are limited.
Building work that can be presented professionally
A strong portfolio should show judgment, not just participation. Learners are guided to select, refine and present their best work with enough context for an employer, client or collaborator to understand their contribution. File naming, backups, version control, exports and delivery are treated as part of the craft because unreliable administration can undermine otherwise excellent creative work.
Where the subject involves clients or audiences, the course also discusses interpreting briefs, asking better questions, estimating realistic effort and responding to review comments without losing the objective. These habits help students move from classroom exercises to assignments that have deadlines, stakeholders and measurable expectations.
Who benefits from the programme
The training is suitable for committed beginners, self-taught creatives who need structure, professionals adding a related capability, entrepreneurs building an internal content function and teams that want a consistent workflow. Prior experience is helpful for some advanced exercises but is not required unless the current class schedule states otherwise.
Class size, timetable, fees and available formats may change between cohorts. Prospective learners should request the current course schedule before making travel or payment arrangements. Our team will explain the present format, what to bring and any software or equipment requirements.
Selected work
Learn against a real production standard.
Selected Praxis productions give learners practical references for planning, camera work, lighting, sound, direction, editing and professional delivery.
Samsung Product Unveiling Event
Culturati — African Culture Event
Corporate Event Coverage
Best fit
Who this course is for.
- Beginners seeking a structured starting point
- Working creatives improving their practical skills
- Entrepreneurs and teams building in-house capability
Common questions
Before you register.
Do I need prior experience?
No. The course begins with foundations and progresses into supervised practical work.
Is the training practical?
Yes. Learners work with relevant tools, complete exercises and build portfolio evidence.
Will I receive a certificate?
Learners who complete the required classes and practical work receive a Certificate of Completion.
How do I get the current fee and timetable?
Use the registration enquiry button to request the latest schedule, class format, fee and payment information.
Next session
Request the schedule, current fee and registration details.
Tell us you are interested in Content Creation and our academy team will send the latest information.