Marketing Fundamentals & Positioning
- Digital foundations, channels and automation
- Customer avatars and audience stages
- The sales process and cognitive biases
- Creating a marketing plan and strategy
- Campaign objectives and measurement
Strategy, campaigns and measurable growth
Digital Marketing Masterclass
Understand the complete digital marketing system and practise the tools used to attract, convert and retain customers.
The course promise
Plan and execute connected marketing instead of running isolated tactics.
- Format
- Onsite at Praxis Studios, Lagos
- Approach
- Practical instructor-led programme
- Credential
- Certificate of Completion
Training outcomes
What you will be able to do.
This is a practical learning experience, not a lecture-only class.
- Create an integrated digital marketing plan
- Launch and optimize Meta, Google and YouTube campaigns
- Build funnels, email automation and useful content
- Improve search visibility and interpret analytics
- Develop a portfolio for employment, business or freelance work
Inside the programme
A connected digital-marketing system, from positioning to measurement.
The masterclass goes far beyond social media. Students learn customer research, brand positioning, campaign planning and conversion principles before building practical work across Meta, Google, YouTube, email, search, content and websites.
Paid-media lessons include audiences, creative testing, pixels, retargeting, bidding and conversion tracking. Organic growth covers SEO, social communities, influencer collaboration, video and no-budget marketing options. Learners also practise Canva, WordPress, funnels, analytics, reporting and the professional skills needed for employment, freelancing or an in-house role.
What the programme covers
- Marketing strategy, positioning and customer journeys
- Facebook and Instagram campaigns, pixels and retargeting
- Google Search, Display and YouTube advertising
- Email lists, automation, funnels and conversion
- Social media and influencer marketing
- Technical, on-page, local and content SEO
- Video marketing, content development and Canva
- WordPress, analytics, reporting and freelance career development
Full curriculum
Built to go deeper than the basics.
Each module combines explanation, demonstration, exercises and feedback appropriate to the subject.
Meta Advertising
- Business Manager and campaign objectives
- Audience research, ad sets and creative testing
- Conversion campaigns and optimization
- Pixels, custom and lookalike audiences
- Retargeting, ecommerce and scaling
Google & YouTube Ads
- Search, Display and YouTube networks
- Campaign setup and targeting
- Keywords, audiences and bidding
- Conversion and revenue tracking
- Optimization and common mistakes
Email, Funnels & Conversion
- Email strategy and automation
- Mailchimp, AWeber and GetResponse workflows
- Lead magnets, landing pages and list building
- Writing useful email sequences
- Campaign reporting and improvement
Social & Influencer Marketing
- Platform foundations and goal setting
- Social-media strategy and calendars
- Community building and automation
- Influencer selection and collaboration
- Reporting and brand safety
SEO & Analytics
- Keyword, competitor and content research
- On-page and technical foundations
- Authority and ethical off-page strategy
- Google Analytics and Search Console
- Google Business Profile and local visibility
Content, Video & Canva
- Content research and development
- Video concepts, scripts and production
- Mobile-first campaign video
- Professional social graphics in Canva
- Repurposing content across channels
WordPress & Freelance Career
- Domains, hosting, WordPress and SSL
- Responsive pages, plugins and troubleshooting
- Building funnels and business websites
- Upwork, Fiverr and client acquisition
- Portfolio, pricing and professional practice
Mobile & Video Marketing
- Mobile-first customer behaviour
- Short-form and long-form video strategy
- Video scripts, production and calls to action
- YouTube and social-video distribution
- Measuring attention, engagement and conversion
Web Graphics with Canva
- Brand kits, colour and typography
- Social posts, adverts and presentation graphics
- Reusable templates and team workflows
- Correct dimensions and export formats
- Designing clear campaign creative
Retargeting, Remarketing & Pixels
- Installing and validating tracking pixels
- Website and engagement audiences
- Custom and lookalike audiences
- Sequenced retargeting campaigns
- Attribution, privacy and campaign diagnosis
Free Digital Marketing Options
- Organic search and useful content
- Google Business Profile and local discovery
- Community and partnership marketing
- Email, referrals and customer advocacy
- Building momentum before paid advertising
Practical work
You leave with proof.
Exercises lead toward finished work that demonstrates what you can do.
Practical assignments · Portfolio focused- 01Digital strategy document↗
- 02Paid campaign build↗
- 03Email funnel↗
- 04SEO and content plan↗
How you learn
Demonstration, supervised practice and useful feedback.
Every major concept is connected to a practical task. Instructors demonstrate the workflow, explain why each decision matters and supervise learners as they apply it with relevant equipment or software.
Feedback focuses on both technical accuracy and communication: whether the work is clear, intentional and suitable for a real audience or client brief. The goal is repeatable professional judgment, not memorising a list of buttons.
Facilities, equipment and assessment
Classes take place in Lagos with access to the production tools appropriate to the programme. Learners may work with professional cameras, lenses, lighting, sound, stabilisation, editing systems or digital platforms according to the course.
Progress is assessed through exercises, participation and finished practical work. Students are encouraged to organise their files correctly, document their process, respond to feedback and complete portfolio-ready projects they can continue developing after the programme.
After the course
Graduates leave with a clearer production workflow, practical reference material and an understanding of how the skill operates in employment, freelance and business settings. Course completion is a foundation; continued practice, portfolio development and responsible professional conduct remain essential.
From foundation to professional workflow
Understand the reason behind every important decision.
The programme is sequenced so that foundational knowledge supports the more demanding work that follows. Learners first develop a shared vocabulary and a dependable setup process, then apply those principles to guided assignments with increasing creative and technical responsibility.
Real production rarely happens under perfect conditions. Practical sessions therefore address preparation, troubleshooting, time management, communication and quality control as well as the headline creative skill. Students learn how to identify a problem, protect the work already completed and make a sensible decision when time or resources are limited.
Building work that can be presented professionally
A strong portfolio should show judgment, not just participation. Learners are guided to select, refine and present their best work with enough context for an employer, client or collaborator to understand their contribution. File naming, backups, version control, exports and delivery are treated as part of the craft because unreliable administration can undermine otherwise excellent creative work.
Where the subject involves clients or audiences, the course also discusses interpreting briefs, asking better questions, estimating realistic effort and responding to review comments without losing the objective. These habits help students move from classroom exercises to assignments that have deadlines, stakeholders and measurable expectations.
Who benefits from the programme
The training is suitable for committed beginners, self-taught creatives who need structure, professionals adding a related capability, entrepreneurs building an internal content function and teams that want a consistent workflow. Prior experience is helpful for some advanced exercises but is not required unless the current class schedule states otherwise.
Class size, timetable, fees and available formats may change between cohorts. Prospective learners should request the current course schedule before making travel or payment arrangements. Our team will explain the present format, what to bring and any software or equipment requirements.
Selected work
Learn against a real production standard.
Selected Praxis productions give learners practical references for planning, camera work, lighting, sound, direction, editing and professional delivery.
Samsung Product Unveiling Event
Culturati — African Culture Event
Corporate Event Coverage
Best fit
Who this course is for.
- Beginners seeking a structured starting point
- Working creatives improving their practical skills
- Entrepreneurs and teams building in-house capability
Common questions
Before you register.
Do I need prior experience?
No. The course begins with foundations and progresses into supervised practical work.
Is the training practical?
Yes. Learners work with relevant tools, complete exercises and build portfolio evidence.
Will I receive a certificate?
Learners who complete the required classes and practical work receive a Certificate of Completion.
How do I get the current fee and timetable?
Use the registration enquiry button to request the latest schedule, class format, fee and payment information.
Next session
Request the schedule, current fee and registration details.
Tell us you are interested in Digital Marketing and our academy team will send the latest information.